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Art + Shade

Personal Business

Art + Shade is a personal business owned by Kristopher. Our father is a retired architect who, as a hobby, launched a small-scale metal artwork studio in 2015. With the help of detailed market research, and out-of-the-box marketing strategies, what started out as a small Etsy store selling metal art panels grew rapidly.

Art + Shade is a re-branded business venture built off of the same business model as our father that Kristopher launched after received a grant from his school of business (Wilfrid Laurier University) to grow and expand the business. From creating artistic renderings, to creating promotional marketing material and targeting customers, we took a concept and made a sustainable business venture. With the help of a beautifully designed website & marketing campaign, within it’s first 30 days of operation, Art + Shade generated over 10k in gross revenue.